About Us

Background

Business Appointments Limited are an exclusively Business to business telemarketing agency. Our team have good business experience, and bring this experience and skill to the role.

Our clients come from a diverse range of industries, including

• Retail and Distribution
• I.T. and Telecommunications
• Business Consultancy
• Office equipment and supplies
• Financial Services
• Catering and Hospitality
• Conference support
• Office facilities
• Manufactured goods
• Software
• Internet services

Why choose Business Appointments?

We like to think that we are an excellent B2B Telemarketing agency. We think this because;

Our team have good business experience. This means we get though to decision makers and handle them well.

When clients decide that they require new clients, the requirement is for now, rather than later. This is often due to an increase in capacity, seasonal variations, or just a need to refresh the customer base.

We can start generating appointments for you, usually within a week or so of meeting with you or discussing your requirements. This means that you start to see the benefit of our work almost straight away; Appointments, booked by ourselves, for you or one of your sales team, to meet with the appropriate decision maker in your target companies. This is often the Managing Director, finance Director or operations Director, but of course we can be guided by you. Specific roles can vary from client to client, so the appropriate decision maker may be the Managing Director in one company, but the Sales Director in another. We can deal with these variations for you, and make sure that you meet with the appropriate Decision maker(s) you need to be meeting with.

We work with you to understand your requirements. There should of course be a prime, single objective. This is usually an Appointment. When a decision maker indicates he would like an appointment, it means he is serious about finding out more about you, and your product or service; it indicates a need, and a willingness to move towards purchase.

Professional standard telemarketing

Professional Telemarketing

Business Appointments Limited has been created in order to meet the increasing demand for experienced, professional standard telemarketers to set appointments with Senior Decision Makers, MD’s and Board Directors.

We don’t regard our business as a call centre; Yes it’s an office, and a place where experienced Business people have unscripted, intelligent conversations with key decision makers. This sets us apart from call centres which rely on just a pleasant voice and a rigid script! Our team are people with high quality business experience, they are specialists in making effective decision maker contacts, and getting appointments which lead to new business for our clients.

We are the agency to choose when you require ‘big hitting’ telemarketers who can generate the impact and credibility not only to get through to senior decision makers, but engage effectively with them.

Our approach

Teamwork and communications

To us, the development of the campaign brief is a team process. We combine our expertise as direct marketers with the client´s vision of their objective.

We are committed to regular reviewing and reporting – the review process is driven by our reports back to you; frequent, concise and clear.

Flexibility

Regular progress reviews are essential in ongoing campaigns. Plans change, and having the flexibility to adapt to client´s changing requirements is something which we regard as part of the service.

Notwithstanding, we make sure that the telemarketing process which we put in place for the client is well thought out, tried and tested, and in line with the clients objectives, their product or service, and their market.

Targeting for effectiveness

Achieving far better targeting, effectiveness and results than advertising, we use the latest direct mail, list profiling and telemarketing technology to communicate with exactly those prospects you are interested in – cutting out cold calling, poor quality advertising leads, and wasted budgets.

We have access to excellent business databases which are constantly being updated. A data record tends to become outdated at the rate of 15% per year – so for example a telephone number may change, or a decision maker name, or address. We constantly update our records so that we ensure we are speaking to the appropriate decision maker.

Targeting with precision means that we can cost effectively target your desired market segments. Indeed we can go further than this, selecting for example the larger prospects within that segment, or perhaps those with specific characteristics, for example recently established companies, or wholly independent ones. (i.e Not part of a group.

We can target by SIC Code (Business Type), Company location, Size (Employees or Turnover), Company type, or various other criteria. This means that we can compile a database of your target prospects, whatever market you are in. We can then remove your existing clients if you wish, and target your entire prospect market.

Many clients operate in small, niche markets, with perhaps as few as 1 500 – 2 000 prospects.

The level of target marketing we offer depends on your requirements, for example, you may wish to target by activity;

• Engineering companies
• Precision Engineering companies
• Precision engineering companies working in the aircraft industry

Plus, as above, in specific areas;

• South east England.
• Surrey
• GU – Guildford, Surrey Post Code.
• GU1 – 3. Within a few miles of Guildford.

And if you require further levels of segmentation;

Turnover, employee numbers, company type (Limited, PLC, Partnership, Sole trader), single site, exporter.

Reporting

Our reports are designed to your specific requirements, highlighting any details or specific information which you require, such as;

• Number of employees in the prospects’ business
• Their business activity
• Turnover
• Current supplier
• Contract details etc.
• Any relevant views and comments

We also take detailed call notes, so you are briefed before your meeting or next contact.

We normally e-mail reports to clients at the end of each day. Alternatively we can send a hard copy by post. If leads are to be sent to your field sales staff, then a weekly statistics summary can be e-mailed to you if required.

We like to build up a rapport with our clients’ sales personnel, working with them as a team.

Attention to detail

Business Appointments values quality in the form of close attention to detail; developing the right creative marketing and campaign structure through the combination of marketing skill and listening skill – we listen closely to our customers to ensure we meet and exceed expectations and objectives.

When you need telemarketers with management experience, and the skills to get results, we are the agency to choose

We are a team of experienced business people. We are able to communicate effectively with business decision makers.

Our team understand the importance of listening – to prospects needs, objectives and objections. We recognize buying signals and how to deal with them. As part of the telemarketing process, we develop information on your prospects purchase intentions, and what is important to them. This means that you have a good understanding of the prospects requirements at the appointment stage.

Our Team

To maintain the highest standards and skills, all staff have a formal training session in a given area of their work at a scheduled time every week. This ensures that skills are updated, and everyone’s contribution and value to the business is maximised.

Prior to the commencement of any project, the team assigned to it are fully trained to achieve the required objective. Telemarketing only commences when operators are able to conduct calls as if they were part of your business.

Attention to detail

Business Appointments values quality in the form of close attention to detail; developing the right creative marketing and campaign structure through the combination of marketing skill and listening skill – we listen closely to our customers to ensure we meet and exceed expectations and objectives.